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PreviewYou’re looking at a demo workspace in fixture mode — nothing here is a real customer or real spend.

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Good evening. Here’s where Compound Weekly stands.

Your next stepStep 1 of 6

Connect your ad account

Paste a Meta System User token so Closed Loop can read spend and results and send conversions back.

You’ll need: Admin access to the Meta Business account that owns the ad account and the pixel.

Connect MetaOr review 4 decisions waiting for you

Setup, 3 of 6 steps done

  1. 1Connect your ad account (next)
  2. 2Connect your down-funnel (to do)
  3. Connect your AI through MCP (done)
  4. Create your first offer (done)
  5. 5Publish your first page (to do)
  6. Get your first report (done)

We’ll remind the workspace’s creator by email, and in Slack once it’s connected, on days 1, 3, 7 and 13 while steps are left. Turn reminders off

How this week went

Last 7 days to Nov 4 · each offer measured on its own optimised event

Close to target

Your cost per result is 1.9% above target.

For every $100 your targets allow, you spent $101.86.

Spent this week
$7,776
Real customers (the down-funnel event)
2.6% below target
Offers under target
1 of 3
How is this worked out?

Each offer’s cost per result is compared with that offer’s own target, on the exact event the ad platform optimises for. The comparisons are then averaged by how much each offer spent, so a large offer counts for more than a small one. Results on different events are never added together — a lead and a booked call are not the same thing.

Your offers

Where each offer’s cost per result sits against the target you set.

See all offers

  • Free newsletter subscribe

    Under target

    A twice-weekly markets briefing for people who manage their own money.

    $2.77 per subscribe

    More about this offer
    Spent
    $4,242
    Subscribes
    1,532
    Real customers · engaged
    $7.44 each, target $9.00 (17.3% under)
    Learning
    The spend comes from ad sets launched outside the app; their learning stage is only read for ad sets launched from here.
    Open this offer

  • The Allocation Playbook

    Over target

    A 40-page portfolio construction guide, free for an email address.

    $8.42 per lead

    More about this offer
    Spent
    $2,197
    Leads
    261
    Real customers · purchase
    $146 each, target $120 (22.1% over)
    Learning
    The spend comes from ad sets launched outside the app; their learning stage is only read for ad sets launched from here.
    Open this offer

  • Live portfolio teardown

    Close to target

    A monthly live session where three subscriber portfolios get reviewed.

    $14.69 per complete registration

    More about this offer
    Spent
    $1,337
    Complete registrations
    91
    Real customers · attended
    $35.18 each, target $34.00 (3.5% over)
    Learning
    The spend comes from ad sets launched outside the app; their learning stage is only read for ad sets launched from here.
    Open this offer

Waiting for you

Anything above the autopilot limits you set asks you first.

  • The autopilot suggestsNov 4

    Switch Free newsletter subscribeThat means: optimise new ad sets on a different event.

    Why?

    Engaged had 76/wk (≥ 50) → optimising Free newsletter subscribe one stage deeper, on Engaged instead of Subscribe (new ad sets).

    Review on the offer

  • The autopilot suggestsNov 4

    Iterate Free subscribe | CR-003 | "What the index hides"That means: try a new version.

    Why?

    CPA $2.95 is at target but down-funnel CPA $14.75 on Engaged is over the $9.00 target → the creative's promise does not qualify: flag the creative.

    Review on the offer

  • The autopilot suggestsNov 4

    Iterate Allocation Playbook | CR-007 | "The rule your adviser skips"That means: try a new version.

    Why?

    CTR 2.31 % is in the offer's top quartile (≥ 1.90 %) but CPA $8.40 is over the $6.50 target → the page or offer is the problem: open a page test.

    Review on the offer

  • The autopilot suggestsNov 4

    Kill Allocation Playbook | CR-006 | "Rebalance in ten minutes"That means: switch it off.

    Why?

    CPA $14.86 on Lead is 2.3 × the $6.50 target over 12 results and 5 days → pause.

    Review on the offer

What happened recently

10 decisions
  1. Nov 4Hold Free subscribe | CR-001 | "The chart nobody showed you"CPA $2.88 on Subscribe against the $3.20 target: no kill, scale or iterate rule applies → hold.
  2. Nov 4Hold Live teardown | CR-002 | "Bring your portfolio"Learning: 31/50 CompleteRegistration and 4/3 days — no verdict until both are reached.
  3. Nov 3Hold Free subscribe | CR-001 | "The chart nobody showed you"CPA $2.88 on Subscribe against the $3.20 target: no kill, scale or iterate rule applies → hold.
  4. Nov 3Hold Live teardown | CR-002 | "Bring your portfolio"Learning: 31/50 CompleteRegistration and 4/3 days — no verdict until both are reached.
  5. Nov 2Hold Live teardown | CR-002 | "Bring your portfolio"Learning: 31/50 CompleteRegistration and 4/3 days — no verdict until both are reached.
  6. Nov 2Hold Free subscribe | CR-001 | "The chart nobody showed you"CPA $2.88 on Subscribe against the $3.20 target: no kill, scale or iterate rule applies → hold.
  7. Nov 1Hold Free subscribe | CR-001 | "The chart nobody showed you"CPA $2.88 on Subscribe against the $3.20 target: no kill, scale or iterate rule applies → hold.
  8. Nov 1Hold Live teardown | CR-002 | "Bring your portfolio"Learning: 31/50 CompleteRegistration and 4/3 days — no verdict until both are reached.
  9. Oct 31Hold Free subscribe | CR-001 | "The chart nobody showed you"CPA $2.88 on Subscribe against the $3.20 target: no kill, scale or iterate rule applies → hold.
  10. Oct 31Hold Live teardown | CR-002 | "Bring your portfolio"Learning: 31/50 CompleteRegistration and 4/3 days — no verdict until both are reached.